Bespoke Window Design, Shanghai

This autumn 2014, we proudly launched the China's first Lighting Art Installation window campaign 'Attitudes', featuring curatorial approaches and translate FENÉ’s vision into the retail theater language and present the scheme within the store windows. 

The inspiration for the window scheme ‘FENE Attitudes’ is based on London West End musicals. The protagonists are been placed in a dramatic scene between real and surreal. The mise-en-scene ‘Storm’ created by contemporary art installation and cutting-edge lighting technology approaches. Aims to turn fantasy into reality, with a scene one is unlikely to see in real life. A bolt of lighting illuminates an improbably magic of a sudden fall shower. Whereas for the menswear collection, a group of mannequins are half-hidden behind the stormy clouds which seem to fight against gravity.  


Location: FENE 2F, CITIC Square, Shanghai